NIGO joins FamilyMart as new creative director

The iconic NIGO, one of the most influential figures in fashion, has been officially appointed Creative Director of FamilyMart, Japan’s most famous convenience store chain. With this move, NIGO not only extends his legacy in the fashion world, but also becomes the mastermind behind the strategic and creative evolution of the Japanese brand.

In his new role, NIGO will oversee all key aspects of FamilyMart’s vision: from the creation of its visual image, to collaborations with renowned brands, to product redefinition and next-generation shop design. A total transformation that promises to change the perception of Japanese convenience stores, both in Japan and around the world.

Kensuke Hosomi, President and CEO of FamilyMart, expressed his enthusiasm: ‘We are honoured to partner with NIGO, a figure whose impact transcends fashion, making a profound mark on global culture. This partnership is not only a step towards innovation, but a commitment to our mission to be a convenience store that constantly challenges the status quo. Together, with NIGO, we want to elevate the spirit of Japan and become a brand that connects emotionally with customers around the world.’

NIGO said: ‘Japanese convenience stores are a genuine reflection of Japanese lifestyle and culture. FamilyMart, always on the cutting edge, represents that relentless pursuit of innovation and creativity. I am excited to join forces with this brand to redefine the konbini experience, not only in Japan, but around the world. My goal is to make every visit to FamilyMart something unique, a small everyday luxury that makes daily life richer’.

The first collaboration between NIGO and FamilyMart is expected in spring 2026, and promises to be a proposition that will transform the way we understand Japanese convenience stores.

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