Nike brings back the Joga Bonito: Brazil’s legendary Total 90 jersey returns

Nike has done it again. In the middle of the Y2K revival and with blokecore dominating instagram feeds, the swoosh brings back a piece that needs no introduction: Brazil’s Total 90 III jersey (2004). The same one worn by Ronaldinho, Adriano, Cafu and company when soccer was a true art.

The truth is that Nike has been reactivating the T90 archive for months. In June last year it relaunched the Nike Total 90 boots in sneaker version. Now it’s the turn of the relic of the Brazil national team that we all have in our imagination. More than twenty years later, it’s back as part of the same master plan that has put the Nike Air Zoom T90 Laser on the sneakerhead radar.

A drop that connects with the archival mood, with collecting, but also with the street: we have seen pieces of the Brazil national team in drill videos, in viral TikToks and even in campaigns, whether from other years or from 2004. So, the comeback was necessary.

Because yes, soccer is aspirational again. And Nike knows it. By reviving Brazil’s Total 90 jersey, it is reviving a garment that is an aesthetic code in itself. It has been worn by stars such as Ronaldinho, Robinho, Roberto Carlos, but also by kids in their neighborhood, rappers… in short, a piece that has united several cultural guilds after all.

Yes, Joga Bonito never left, he was just waiting for his comeback. So you know: if you want to dress like a legend, or just dominate the instagram feed, get ready. The exact release date is unknown, but it’s set to be through Nike and select retailers. But what is clear is that Nike T90 is back to stay. And yes, it’s going to rock. Stay tuned.