The app’s new feature promises to transform access to the most exclusive releases.
Instead of the usual tense and nerve-wracking drops and raffles, SNKRS Reserve will allow a select group of members to secure their pair before the official launch. A system that presents itself as the natural evolution of digital retail: less chaos and more control.
Access is managed through personalized notifications or QR codes, creating a more direct and, above all, fairer process. Once the reservation is confirmed, the pair is guaranteed, eliminating the uncertainty that has so often marred the shopping experience in today’s market marked by bots and resellers.
Beyond simplifying the purchasing process, Nike uses this tool to gauge actual demand for its products while rewarding the most loyal SNKRS members. However, standard releases will not disappear: Reserve will serve as a complement to the most highly anticipated drops.
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