In 2018, The Nike: On Air contest brought thousands of participants to workshops in New York City, London, Paris, Seoul, Shanghai and Tokyo, where locals dreamed up shoe designs inspired by their communities.
In May, the 18 Nike: On Air finalists became six winners (one from each city), who were invited to work with Nike designers and developers to shape their designs. The winners’ final slippers were unveiled today.
“There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage,” says Dylan Raasch, Senior Creative Director of Nike Air Max. “These concepts prove that there are always new ways to approach design.”
The winning designs will be launched in April. The final designs:
• Nike Air Max 98 La Mezcla from Gabrielle Serrano
• Nike Air Max 97 Neon Seoul, from Gwang Shin
• Nike Air Max 97 London Summer of Love, from Jasmine Lasode
• Nike Air Max 1 Tokyo Maze, from Yuta Takuman
• Nike Air VaporMax Plus Paris Works in Progress, from Lou Matheron
• Nike Air Max 97 SH Kaleidoscope, from Cash Ru
More about sneakers here.
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