The swoosh giant enters the clubbing scene.
The first installment of the partnership between Nike and Berlin-based collective LIVE FROM EARTH takes the form of a reinterpretation of the iconic T90 T-shirt, which is now set to conquer the dance floor. The details were revealed last Sunday in a display that blends soccer, rave aesthetics, and motorcore, featuring key figures such as Brutalismus 3000, Horsegiirl, DJ Girola, MCR-T, and more. The visual campaign, created by Joel Palmer (Mowalola, Luis de Javier), reinforces the fusion between early 2000s soccer aesthetics and club culture.
As part of this special launch, an outdoor event is being organized in the German capital. The exact location is still a secret, but it will take place on Sunday, August 31. A unique event with a cult lineup: Ecco2k, Mechatok, Abuglitsch, ALCATRAZ, Asche, Clara Kimera & notinbed, Perra Inmunda, Pau, Zackavelli, and Coolpacc.
Now you know. If you’re in Berlin this weekend, you can’t miss it.
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