Nike x SKIMS: All we know so far

Kim Kardashian and the Swoosh giant have joined forces to create a new brand that promises to take the sports industry by storm.

An ambitious project that aims to redefine women’s sportswear under the innovative vision of Nike and the inclusive approach of SKIMS. The result is an exclusive line of training apparel, footwear and accessories that will debut in the United States this spring, first in selected shops and later on the sports company’s official website. However, global expansion is planned for 2026.

Named NikeSKIMS, the collaboration stems from the idea of creating something entirely new and the desire to reach a new female audience, not only as consumers, but also as athletes. In this way, Nike focuses on strengthening its presence in the female market through one of the most acclaimed brands on the current scene; while SKIMS continues to take its imagery to another level and to carve a niche for itself in the world of sport, to which it already belongs after having entered with campaigns starring top athletes such as Jude Bellingham or Shai and with collaborations with Team USA and the WNBA.

‘We are excited about the opportunity to build a new brand and make a difference for the next generation of athletes with NikeSKIMS,’ says Heidi O’Neill, President of Consumer, Product and Brand at Nike, Inc. ’This partnership brings together the best of both brands and opens up an incredible opportunity to revolutionize the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with products that make them feel strong and sexy,’ she adds.