Like a trip to the clouds. This is how Alexandre Mattiussi has imagined ‘Cloudy Wool’, the new FW23 campaign that takes us on a journey through cozy knitwear looks using Darren Gwynn’s photography.
Little is it said that the brand, born and inspired by the French capital, already has a long history of well-known ambassadors who have embraced the essence of AMI. This time, Stranger Things actor Noah Schnapp has immersed himself in a vintage-inspired campaign that focuses on warmth and a free spirit.
Mattiussi’s ‘Cloudy Wool’ shows Noah in an idyllic setting relaxing among sofas and cushions with alpaca knitwear, a harbinger of the colder months ahead. Round-necked jumpers (or their turtleneck variants), cardigans, fringed scarves, basic denim and pleated trousers are intermingled with a colour palette in pastel tones. A combination that creates the perfect balance between Parisian style, serenity and luxury.
Genderless silhouettes also create the ideal wardrobe foundation and the iconic Ami de Cœur symbol takes centre stage. The collection is reminiscent of an ode to comfort and winter that has set the bar sky high. If you want to get your hands on any of the pieces, they are already available on the brand’s website and in its physical boutiques. Are you in for the ‘Cloudy Wool’ season by AMI Paris?
And talking about cozy campaigns… Have you taken a look at the latest Jacquemus x Kendall Jenner?
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram