Pull&Bear travels to Milan to carry out its latest idea with some of the most relevant profiles of the Italian cultural scene.
Music and fashion meet in the new edition of Not Just a DJ, creating a unique and unexpected atmosphere in the streets of Milan. The tram runs through the Italian city from Castello to Navigli at full volume, as if it were a mobile club, with influencers and artists on board. This experience – unforgettable for a very select group of guests – maintains the brand’s commitment to musical talent and highlights denim, its key fabric.
At the end of the tour, a hilarious DJ set by Lapo Senshu was waiting for them, who made them vibrate to the rhythm of beats from bygone eras as if they were travelling back in time. His diverse musical influences range from funk to disco to jazz, so he manages to connect past and present in each of his sets.
But the experience did not end there. A visit to a traditional Italian trattoria is a must if you are in Milan. And so it was. The day culminated in style with an intimate dinner that fused music, fashion and gastronomy.
Not Just a DJ is a platform that celebrates creativity without limits, offering a space to personalities who, in addition to shining in disciplines such as fashion or art, have gone one step further and have launched themselves to triumph in the world of music as DJs. Through this format, Pull&Bear pays tribute to a daring community that is not afraid to dream beyond any boundaries, inspiring others through music and fashion.
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