Back to school has never been so viral. Nude Project is once again turning heads with its latest campaign: Out of Office. A project that blends satire, design, and social criticism, it has surpassed half a million likes on Instagram in less than 24 hours, confirming that, once again, the brand knows how to speak the language of its community.
The epicenter of success is a T-shirt. White or navy blue, with a relaxed fit, but with a message that encapsulates the disenchantment of an entire generation: “Heading to work because I was too shy to dance on TikTok in 2020.” An ironic phrase that connects with those who, after the pandemic hiatus, are returning to the work force while fantasizing about alternative lives that never materialized.
The campaign, photographed on the Barcelona metro, turns everyday life into an object of satire. Packed cars, clocks that strike 7:30, and sleepy expressions serve as the backdrop for a story that transforms post-vacation blues into an aesthetic trend. As a gesture of self-reference, Nude Project incorporates its own employees into images showing XXL-sized cafes, fans collapsing offices, and creatives working from an inflatable pool.
Nude Project’s Out of Office collection features a versatile and functional drop that redefines the return to routine with style and comfort. It includes overshirts and bomber jackets in earth tones, oversized sweatshirts with embroidered details, T-shirts with viral messages, wide-leg denim in neutral tones, a feminine line reinforced with tops, bodysuits and cropped shirts, as well as accessories such as caps, necklaces and graphic socks. An ensemble designed to turn the everyday into a statement.
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