Oakley defines the fashion of the future in ‘Latitude’

Technology, adaptability and cutting-edge design merge to offer an exclusive selection of pieces.

The new era of Oakley has arrived and with it, the SS25 campaign. Entitled ‘Latitude’, the collection not only redefines what we mean by fashion, but invites us to envision a future where garments are adapted to the generations of the future.

Following the concept of ‘morphware in motion’, the brand presents its latest evolutionary and transformative proposal, with designs that offer functionality and resistance without renouncing exclusivity and style. The concept of transformation is particularly important, inspiring garments such as the lightweight waistcoat that transforms into a durable jacket.

Another highlight of the collection is the Latitude Flight poncho, which is distinguished by its functionality and all-weather resistance. It features four front pockets, a magnetic front closure and an ingenious pocket for storage. Made of nylon, it fits snugly to the body and is available in two colours that evoke the spirit of the collection: military green and cement grey.

In addition, some of Oakley‘s classics are reinvented this season, such as the Clifton models, the Eye Jacket Deluxe or the Plantaris, which are updated through new shades that are integrated into the futuristic imaginary that defines the proposal.