Olivia Rodrigo is the new face of Lancôme

The beauty giant and the generational pop star join forces in a collaboration that exudes authenticity and empowerment.

Olivia Rodrigo can’t resist anything. Neither the charts nor the beauty industry. And that’s because of her unique approach, which has allowed her to break away from unattainable canons and put the emphasis on individuality: ‘Embracing your individuality is very important for beauty, as there are so many unrealistic expectations placed on young women today,’ she says.

Through initiatives such as Fund 4 Good, the singer uses her platform to fight for women’s rights, especially in the reproductive sphere. Now, her connection with Lancôme becomes more than a collaboration: it is a statement that fuses authenticity, power and purpose.

‘Lancôme is an iconic and timeless brand that promotes beauty from the inside out and I am honoured to be part of its family”.