The Japanese brand presents its first collection of eau de parfum fragrances.
Under the concept of “Wearing Quiet Radiance”, Onitsuka Tiger proposes an idea of subtle, quiet and deeply contemporary luxury. An ideal of beauty that seeks to remain rather than impose itself. This is the initial proposal with which it has decided to enter the world of beauty, celebrating the harmonious tension between opposites – tradition and modernity, strength and calm, structure and fluidity.
This has given rise to four fragrances: Onitsuka Tiger ONE, TWO, THREE and FOUR, conceived as variations on the same concept. Each one explores delicate contrasts that evoke an inner calm capable of radiating a silent and lasting strength, aligning with a minimalist yet emotionally powerful aesthetic.
Behind these olfactory compositions lies Mark Buxton, one of the most influential and respected perfumers in the contemporary industry. Known for his radically simple approach and sensory richness, he blends British heritage with the artisanal excellence of French tradition. This is how he achieves bold, expressive and elegant fragrances.
The meticulous creation process behind the collection is noteworthy. From the selection and extraction of raw materials to the final composition and bottling, each stage is carried out entirely in Grasse, in Provence, under the light of the south of France. There, master perfumers work with meticulous attention to detail, honouring the artisanal tradition that dates back to the 18th century and remains synonymous with excellence in fine perfumery.
The ONE, TWO, THREE and FOUR fragrances are now available on the official Onitsuka Tiger website and in its physical stores around the world.
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