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Only the most famous, such as Messi and Drake, own the ultra-exclusive Rolex Daytona ‘Barbie’

The rare Daytona “Barbie” is limited to around 10 units, each with a market price of one million dollars.

Only the most famous, such as Messi and Drake, own the ultra-exclusive Rolex Daytona ‘Barbie’

Text by Ana Franco.

Drake is a fan of Rolex (among other watchmakers), and he dares to wear anything. He has proven this once again in one of his latest Instagram photos, in which he is seen wearing a yellow gold Cosmograph Daytona “Barbie”, no less. It’s a Rolex that would attract the attention of everyone at a crowded party, even if Kim Kardashian showed up wearing a dromedary on her head.

This spectacular model, which is not currently featured in the brand’s catalogue, was also worn by Mark Wahlberg this year. Both musicians have paired it with pink outfits, matching the watch face and the baguette-cut pink sapphires on its bezel and hour markers. These are not the only gems that shine on it: the case lugs and crown guards are set with brilliant-cut diamonds.

If Rolex Daytona chronographs, classics of motor racing, are already coveted, those set with precious stones are elevated to the category of unattainable for ordinary mortals, as editions are very limited (not to mention their cost, which is not insignificant), and they are not displayed in the brand’s shop windows. They are delivered directly to their owners, and some show them off on social media, as Drake and, in his day, Messi have done. After all, pink is the colour of the American football club Inter Miami, where the former Blaugrana player now plays.

Some watch experts, such as Italian Giorgia Mondani, suggest that the rare Daytona “Barbie” is limited to around 10 units, each with a market price of one million dollars. In addition to Drake, Wahlberg and Messi, we have seen Mirka Federer, Roger Federer‘s wife, and Caroline Wozniacki, who, like the Swiss, is a tennis player and Rolex ambassador, wearing the Reference 126538TRO on their wrists. We can only wait and see who the remaining five are, if they decide to take them out for a spin.

As for Drake, it’s not surprising that he would surprise us with a new high-end watch purchase. The rapper has stuck to recognisable pieces such as the Daytona “Paul Newman”, the Patek Phillipe Nautilus customised by Virgil Abloh that he mentioned in the song Life is Good, a Jacob & Co Astronomia Casino, several Richard Mille watches… However, there is one Swiss watch brand he is obsessed with: Rolex.

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