The platform continues to set the pace within the creator economy. Its latest annual report confirms that in 2024 OnlyFans achieved a gross revenue of $7.22 billion, 9% more than the previous year.
This figure reflects the total payments made by fans to creators and consolidates the company’s position as a dominant player in the sector. In net terms —the share that OnlyFans retains after paying creators— the company reported $1.41 billion, an 8% increase. Pre-tax profit also remained positive, reaching $684 million, up 4% at the close of the financial year on 30 November 2024.
Although the numbers are solid, the growth rate is beginning to slow down. In 2021, at the height of the pandemic, OnlyFans experienced a boom with an extraordinary 118% increase in revenue. In 2022 and 2023 growth stood at 16% and 19% respectively. Now the company is holding steady, albeit at a more moderate pace.
Beyond the figures, the real driving force lies in the community. The platform now counts 4.63 million creators (+13%) and 377.5 million users (+24%). Two figures that confirm OnlyFans continues to attract both talent and audiences on a large scale.
OnlyFans CEO Keily Blair stressed that in 2024 the company continued to grow both in revenue and in its global user base. She also noted that the platform expanded into new verticals, underlining the strength and potential of the model across different genres. She added that, thanks to strategic partnerships —particularly in sport— the company has strengthened its position as a pillar of the creator economy.
OnlyFans no longer needs to prove it is a trend; it is now playing in a different league, that of consolidating itself as a cultural and economic infrastructure within the digital ecosystem.
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