Open YY’s SS25 collection unfolds as a visual manifesto that explores the complex web of human relationships that shape us, while presenting an aesthetic proposal that redefines the contemporary. Inspired by the idea that existence is enriched through the other, this line is a tribute to the harmony between collectivity and singularity, concepts that merge to offer a new vision of the self. In its SS25, the brand offers a wardrobe that reflects both the ‘we’ and the ‘I’, a proposal that fuses human connection with individual freedom. The brand introduces the Spring Summer 2025 collection, shot by the legendary Japanese street photographer Shoichi Aoki.
More than just a collection, it is a reflection on how the relationships we cultivate – be they family, friendships, love or work – are what shape our identity. Cargo trousers, precisely cut shirts, knitted jumpers and relaxed jumpers are the key pieces in this proposal, which, through its shapes and materials, invites us to romanticize the everyday nature of our interactions. At the heart of the collection, the overlapping silhouettes, inspired by the stylistic rebellion of the 00’s, remind us of the multifaceted nature of relationships, including our relationships with fashion as a tool for self-affirmation.
The collection not only plays with textures and volumes, but delves into the delicate balance between respect for the other and the purest expression of the self. Each piece is designed to resonate with both our collective identities and our needs for individuality. It is not just about dressing, but a commitment to the soul, a tribute to the shared values and experiences that define us. Open YY understands that fashion is not just about aesthetics, but an extension of who we are and how we relate to the world.
To find out more about the brand’s new products, visit open-yy.com.
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