Orebella Steps Into Body & Hair Fragrance

The fragrance brand Orebella, founded by Bella Hadid, continues to expand its sensory universe with the launch of a new category: Body & Hair Perfume Mists. This move marks a natural evolution for the brand, embracing lighter, more versatile formats while staying true to its innovative approach. Unlike its signature shake-to-activate fragrances, these new mists are designed for a more effortless, everyday use.

Hadid herself describes the collection as an invitation to self-expression without rules. According to the brand, these alcohol-free, water-based fragrances are made to be applied generously across both skin and hair. The idea is to move with you throughout the day: to reapply, to layer, and to adapt. It’s an approach that reflects a growing shift in perfumery towards lighter, more continuous sensory experiences over traditional intensity.

The launch introduces three distinct scent profiles. Gardenia’s Whisper features notes of rhubarb, jasmine and gardenia, while Nectar Dew leans into a floral-fruity blend of fig, pear and peony. Meanwhile, Golden Brulee offers a warmer, more enveloping composition, with notes of plum, tonka bean and vanilla. Each fragrance is built with a dual-layer structure, combining a top phase rich in essential oils with a base of botanical waters.

Priced at $39, the Body & Hair Perfume Mists will be available from 10 April via the brand’s official website.