Origins of the Future: rabanne’s latest campaign

Directed by Julien Dossena and captured by Alasdair McLellan, the creative proposal unveils the fashion house’s SS24 collection.

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Entitled ‘Origins of the Future’, the campaign radiates a sculptural sensuality and carnal expression of craftsmanship with the now iconic supermodel Mona Tougaard as the protagonist. The images are reminiscent of Jean Clemmer‘s 1969 Paco Rabanne series ‘Neus’, featured in some of the garments in Dossena‘s collection, and also highlight some of the highlights of the new collection’s proposed looks for the season.

Almost dreamlike in inspiration, the body language evokes a sense of longing, an imposing inner warmth and rabanne‘s passionate desire. Scroll through the gallery above to discover the full campaign.

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