Paco Rabanne draws inspiration from its powerful archive to present a capsule exclusively at Zalando, with a campaign directed by Glen Mban.
Paco Rabanne connects with Zalando to celebrate the new generation of luxury consumers, creating a capsule inspired by the fashion house’s archive. The collaboration features the iconic Paco Rabanne medallion bags, skirts, tops and disco dresses.
Each piece aims to stimulate the senses and enrich the sensory experience of the wearer with its dynamic designs and a visual spectacle of vivid colors. The capsule consists of 20 ready-to-wear garments, 17 accessories and 3 shoe styles inspired by the brand’s successful designs, featuring metal, innovative cuts and summer colors.
Glen Mban, who has worked for Zalando before, was in charge of directing the powerful campaign. The creative created the styling, reinventing the codes of fashion and luxury to highlight the uniqueness of each individual. French singer Crystal Murray, DJ and model Dustin Muchuvitz and model Aj Yel star in the campaign representing the talented new generation.
“The Paco Rabanne capsule is an important step in our journey to become the premier fashion destination for designers. Thanks to our unique expertise with designers, we offer luxury inspiration and a personalized experience to our customers. Our collaboration with the House of Paco Rabanne embodies this direction, combining the brand’s creative vision with our differentiating and inspiring shopping experience for the new generation of luxury consumers,” explained Lena-Sophie Röper, Head of Design and Luxury at Zalando.
The Paco Rabanne capsule is now available at Zalando.
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