Palace and GAP connect their identities in an intergenerational collection for the SS24 season, with pieces for the whole family – from cool kids to teens to seniors.
The London skatewear brand also envisions its first foray into children’s fashion in this collaboration that celebrates the shared heritage of both brands united by values such as self-expression, individuality and community.
The nostalgic collection takes inspiration from nineties aesthetics, skate culture and a love of San Francisco: a referential fusion that carries through to 55 pieces ranging from varsity jackets, oxford shirts and rugby shirts to shorts, cargo and hoodies stamped with the ‘PAL‘ logo.
The brand’s slanted initial is also inscribed on graphic T-shirts, while international flags are united in ‘GAP ATHLETIC’ prints. Striped anoraks, long-sleeved polo shirts and shirts similarly dominate the collection in vibrant tones.
The range is completed by three skateboards illustrated with exclusive logos, as well as a limited edition Jeremy Duck plush toy.
As if that wasn’t enough, PALACE GAP is featured in a campaign starring a cast of young skateboarders, as well as “Sporty Spice” Spice Girl Mel C and 9-year-old professional skateboarder Anna Shea.
La colaboración estará disponible online y en las tiendas físicas de GAP a partir del 22 de marzo. Un día más tarde, el 23 de marzo, la colección aterrizarán en la web y en las tiendas físicas de Palace Japan.
The collaboration will be available online and in GAP shops from 22 March. One day later, on 23 March, the collection will land online and in Palace Japan shops.
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