Ibiza provides the perfect setting for this celebration of the Mediterranean, spontaneity and that feeling of living through an endless summer.
LAAGAM’s new campaign for the Summer 2026 season is fronted by Paloma Le Friant, a DJ, model and daughter of the legendary Bob Sinclair. Her face is the perfect choice to capture the hedonistic spirit of the collection, which is swept away by the charm of an island she has known since childhood.
The collection’s light, fluid and Mediterranean designs are captured through a series of natural-looking images, where the narrative shines through its sensory appeal. Shells left behind in the sand, sliced fruit on the table, bikinis drying in the sun and garments fluttering in the breeze make up those everyday summer scenes we experience every year.
‘A place where the rhythm shifts and the sunlight clears your mind. That’s what summer in the Mediterranean is all about. Everything happens later, there are no plans, and although the concept of time fades away, you feel more present than ever,’ says the brand itself about the collection’s concept.
Scroll through the galleries and discover the campaign images.
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