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Paloma Wool arrives in London as part of its world tour

The Paloma Wool pop-up store is currently located in London, offering a professional advice service from the team of designers and stylists for attendees.

Paloma Wool arrives in London as part of its world tour

The Barcelona-based art project is making a stop in London during its world tour with the SS23 collection. At the pop-up, attendees will be able to try on the pieces, get advice from the team and buy what they want.

Paloma Wool’s new spring/summer line combines sobriety with vibrant tones in a series of sophisticated pieces that allow the creation of superimposed outfits. Transparencies, asymmetries and experimental volumes are some of the brand’s codes that are maintained in this collection, in addition to its belts and shoes with maxi buckles or garments with hoods and oversize collars.

Upon arriving at the pop-up store, whose space has been designed by artist Carsten in der Elst, visitors can fill out an order form with the number and sizes of the garments they want to try on, and the Paloma Wool team is in charge of preparing the pieces and offering professional advice. Products can be taken directly to hand or shipped free of charge within 3 to 5 working days. In addition, there is a free returns policy for any purchase until the last day of the pop-up.

Paloma Wool will be in East London until May 21.

In case you missed it, we talked w/ Christa and Cosima de Ottolinger about their latest collaboration with Camper.

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