PANTERA landed in Las Palmas in May 2022 with a revolutionary barbershop concept, constantly connected to the city, art and the community. Beyond the daily activity as a barbershop, the concept transcends the barrier of its nature by creating energy in the space and the city with events and collaborations with Bnomio, Selector Marx, Beto Landsky, Alejandro Gómez and Maldito Mono… With this proposal, Pantera won the national barbershop revelation award in 2022 and now takes a step forward with the creation of its urban fashion brand.
To celebrate its second anniversary, the brand brought the urban art legend Zeta to the city of Las Palmas for the first time. The artist is considered a cornerstone in the process of solidifying the Hip-Hop movement nationally and internationally. He has been an active part of the music scene as a DJ and his artistic restlessness has made him evolve through different pictorial currents, both classical and modern. Zeta has collaborated with Nike, adidas, Sony Playstation and Red Bull and has carried out artistic interventions in numerous countries around the world.
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