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Parade and GANNI’s collaboration: more is always more

The rawr-core collaboration between underwear brand Parade and Danish design house GANNI has finally arrived.

Parade and GANNI’s collaboration: more is always more

Parade, one of our favourite underwear brands, and GANNI, the Copenhagen-based fashion house, join forces to launch an underwear collection.

GANNI and Parade celebrate self-expression without complexes with this underwear collection that combines GANNI’s Scandinavian aesthetic with Parade’s technique. More is always more’ is the motto that accompanies this six-piece collaboration made from sustainable materials. The silhouettes come in Parade’s signature shapes and GANNI’s iconic leopard and floral prints.

Drawing inspiration from nature, the “Wildflower” underwear pieces include floral prints in shades of blue and green. In addition, the iconic Parade satin is revamped in animal print with different lace details. This leopard print set is available in yellow/black and pink/black. The collection is completed by a silk suit with a kaleidoscope of floral and animal print.

In sizes XS to 3XL, the Parade x GANNI collaboration is now available here.

GANNI and Prince take their inspiration from tennis for their new capsule.

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