Paris Hilton is the New Global Ambassador for Paul Mitchell

The collaboration between Paris Hilton and Paul Mitchell takes shape in a campaign featuring three distinct hairstyles. It is a tribute to the work of hairstylists and their ability to transform hair into a form of expression. Hilton’s choice, with her Y2K aesthetic that blends luxury and playfulness, reflects her taste for extravagance and beauty as performance.

Beyond the image, the collaboration includes a concrete gesture. Hilton donates to the LA Wildfire Relief Fund, linking fashion and beauty to real-world causes. The campaign is also part of the XO Your Pro initiative, which aims to highlight the work of hairstylists and their contribution to the cultural language of hair.

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The three hairstyles were created by celebrity hairstylist and Paul Mitchell School alumna Sienree Du. Paris Hilton and Paul Mitchell come together in each look, which includes old Hollywood-style waves, a sharp bob, and a sporty high ponytail. Each style reflects the fusion of Hilton’s luxury and the brand’s editorial experimentation.