The South Korean DJ and producer once again proves why she is one of today’s key style references. Peggy Gou has teamed up with Alpha Industries to release a capsule that merges the brand’s military heritage with the energy of nightlife. The result is a proposal designed to work seamlessly from day to night.
Alpha Industries is known for its past as a manufacturer of apparel for the United States military and for its influence on utilitarian fashion. The brand brings its most iconic silhouettes to the table, while Gou reinterprets them through her own lens. Her touch adds a chic, bold feel closely linked to the clubbing universe that defines her style.
The collection includes a pleated miniskirt in baby blue and black. It also features a padded cosmetic bag designed for daily commutes and for carrying everyday essentials. Even so, it’s the outerwear that shapes the character of this collaboration. The CWU-45 and Cocoon Bomber jackets return reimagined to suit any moment. The CWU-45 appears in blue for daytime plans, while the Cocoon, with its high collar and enveloping silhouette, provides warmth and presence once night falls.
This collaboration between Peggy Gou and Alpha Industries is now available on the brand’s official website.
Alpha Industries’ iconic bomber jacket returns in six new colours.
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