This Valentine’s Day, the renowned brand Reformation is teaming up with Pete Davidson. The comedian and actor, whose eccentric and charismatic persona has conquered the world, is presented as the personification of that “ideal boyfriend” that has managed to fascinate both the most influential women and pop culture itself. With an impressive track record of high-profile romances, including with figures such as Kim Kardashian and Emily Ratajkowski, Davidson has managed to transcend the mere label of comedy star, being now considered a style icon and a key figure in this collaboration with Reformation.
In the campaign images, Davidson sports Reformation’s iconic jeans and boxer briefs, two key pieces that not only define the brand’s aesthetic, but also embody the “100% boyfriend material” concept that the brand seeks to convey. This collection is a reinterpretation of the classics that focuses on comfort, versatility and, above all, sustainability. And as Reformation points out in its slogan, “being naked is the most sustainable option. We are number two.” An approach that not only redefines style, but also underlines the brand’s commitment to the environment.
You can explore more about this collaboration and discover new styles from Reformation by visiting thereformation.com.
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