Almost a year after leaving Helmut Lang, Peter Do launches PD-168, a new label that functions as a continuous everyday uniform. The name is no coincidence: 168 is the number of hours in a week, and Do wants these garments to be worn all the time—day and night—without pause.
To present it, he filmed the lookbook in Saigon with photographer Trisha Do, bringing together 28 creatives—chefs, dancers, designers, researchers, artists, music producers, singers, art advisors—wearing PD-168 on the streets of the city. An image that makes clear the goal of the new line: a system capable of adapting to different practices and bodies without losing its identity.
The proposal is all black, crossed only by a white line inspired by one of his tattoos. Three fabrics—cotton terry, jersey, and Japanese “liquid satin”—are enough to build the collection. And yes, everything is machine washable, from the $110 THOT LEADER tank to the $850 satin blazer.
The pieces range from absolute basics—black and white T-shirts, sweatpants—to the oversized tailoring that Do masters: quilted blazers, coats with extended trims, sharp pleats. A play on contrast between utilitarian uniform and haute couture gesture.
On Instagram, Do defines PD-168 as “a uniform designed to enhance creativity in all its forms.” The campaign underscores this. Shot at the Brooklyn Museum and choreographed by Samuel Schler, it shows the clothes in motion, through dancers.
The inaugural PD-168 collection is now available on its official website. A new chapter for Peter Do, away from the runway and more focused on real-life clothing.
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