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Peter Hawkings’ debut in TOM FORD: a return to the roots

Peter Hawkings’ debut at the helm of Tom Ford at Milan fashion week brings back the woman who made its founder great.

Peter Hawkings’ debut in TOM FORD: a return to the roots

In the glare of the Milan runway, Peter Hawkings marks a new beginning for Tom Ford. The legacy, rather than a bow, translates into a vision rooted in the now. This independent house, now under the Estée Lauder umbrella, is the crucible where seduction and glamour merge with immediacy and poise.

The TOM FORD woman, empowered and unafraid to stand out, embraces fashion with an uncommon naturalness. For her, dressing is a game of revelation and fun, without losing an ounce of elegance. Peter Hawkings pays homage to Donyale Luna, the iconic black supermodel, in a collection that fuses impeccable tailoring, sporty leathers and instant sophistication. The TOM FORD woman continues to be elegant and warrior-like, just as her creator once envisioned her.

Now TOM FORD, whose eponymous founder left the brand at the same time he sold it to the Estée Lauder Group, is entering a new era. And this is the main reason why the brand is showing in Milan and not in New York. The Estée Lauder group, which already produces perfumes and beauty products in the name of TOM FORD, has also acquired fashion, and has therefore been entrusted with the production and distribution of the textile part. Likewise, the brand is now designed by Peter Hawkings, former assistant to Ford’s creative director, and it is clear that this is the work of his right-hand man, as each look exudes the DNA conceived by its founder.

Sartorial meticulousness, the opulence of exclusive materials and the sparkle of golden threads shine in each garment. The palette of whites, pinks, blues and blacks, splashed with chartreuse, creates a dazzling visual symphony. The TOM FORD woman stands tall on sharp heels, sunglasses shielding her gaze and an impeccably designed handbag in hand. She is a palpable and sensual presence, owning every inch of her attire. Fashion is just the wrapping, for what really matters is her demeanor and attitude. Her charm evokes the 70’s, but with an unmistakably modern freshness.

Under the new direction of Peter Hawkings, TOM FORD is a constant ode to irrepressible elegance, fierce sensuality and an appreciation for exceptionally tailored beauty. A legacy that remains true, but feels as fresh as a new brand.

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