Louis Vuitton’s Autumn-Winter 2025 men’s collection unfolds like a time capsule that fuses the present with the past, a reflection on the future seen through the prism of a friendship that has marked the history of fashion.
Under the vision of Pharrell Williams and NIGO, this proposal not only celebrates the shared history between the two, but also bridges the gap between streetwear culture and luxury tailoring. It is, in essence, a testament to the symbiosis between two worlds that continue to push the boundaries of creativity.
The collaboration is based on the crossover of their respective heritages. While the Japanese designer’s archives, comprising more than 10,000 pieces of clothing, serve as the basis for this creation, the aesthetic vision of Louis Vuitton‘s creative director amplifies the global approach to streetwear, bringing together two trajectories marked by urban subculture. Together, they revisit the symbiotic relationship between NIGO‘s native Japan and Pharrell‘s creative heart, whose roots are deeply intertwined with that same culture.
In a staging designed by Wonderwall, the Japanese studio of Masamichi Katayama, the collection is presented amidst showcases displaying key objects from the archives of the Maison, Pharrell and NIGO. These artefacts serve as cultural markers, moments that have influenced or been influenced by the two creators throughout their careers. The exhibition is not only a tribute, but also a reminder of how history, when revisited through the right lens, can be projected into the future.
The collection highlights the LVERS philosophy, a creative ecosystem that defines the future of LV ready-to-wear for men. More than a clothing line, LVERS is a community of creators, each united by admiration for the savoir-faire, discernment and journeys that fuel their creativity.
One of the highlights of the collection is the reinterpretation of classic Japanese motifs through the Louis Vuitton lens. The Dandy Monogram, for example, is inspired by shippo fabric, while the Damier Dandy takes influences from the traditional fabric used in tea ceremonies. Tailoring is enriched with Kasuri, a Japanese fabric that is projected onto coats and suits, while the Cherry Blossoms Damoflage pays homage to the sakura, a symbol of the ephemerality of life.
Streetwear, ever-present in the two designers’ collaborations, is reinvented here in a dandy approach. Bomber jackets and parkas are elevated with a refined aesthetic, while the French house’s tailoring is reimagined to reflect the spirit of early 2000s streetwear. Camouflage prints, infused with a dose of savoir-faire and luxury materials, are fused with leopard, a classic of rockabilly culture. The collection explores the intersection between luxury and urban culture, a duality that is reflected in every piece, every pattern, and every texture.
At the heart of the collection, the bags and accessories clearly reference the deep friendship between Pharrell Williams and NIGO. The Phriendship Bags, which incorporate silhouettes inspired by the profiles of both, celebrate the collaboration of these two icons over the years. From the early days of LV Millionaires 1.0 in 2004 to NIGO‘s LV2 capsule in 2020, the Damier Phriendship Bags and new Squeeze boots illustrate the emotional and creative connection that has brought these two visionaries together.
The Japanese influence is strongly felt in the bags, which are presented in a colour palette inspired by Japanese nature: from yuzu yellow to sakura pink. The iconic Speedy bags, in both leather and crocodile, are revisited in sophisticated shades such as indigo and kinsuai gold, while the more innovative models include the use of embroidered patches and details evoking the Japanese boro tradition. A tribute to Japanese culture, fused with Louis Vuitton‘s Parisian aesthetic.
Japanese art is also expressed in the trunks of the collection. In collaboration with Azuma Makoto, the Courrier Lozine 110 trunk is reinterpreted in acrylic glass, with real flowers preserved inside, while other trunks celebrate the connection between French and Japanese craftsmanship with details of the tea ceremony and sake.
The LV Buttersoft sneakers, with their soft, cushioned leather, evoke the spirit of the early 2000s, while the hiking-inspired LV Remix redefines the concept of the mountain derby. Accessories, from cowboy caps to gloves with graphic details of Pharrell and NIGO‘s faces, show an attention to detail that fuses streetwear influences with contemporary luxury.
For yet another season, we had the pleasure of attending and discovering firsthand all the surprises that Pharrell had prepared in his mission as creative director of Louis Vuitton, a position he has assumed since February 2023 and which, since then, he has been able to develop with impeccable excellence.
Entre los asistentes al show se encontraban Travis Scott, Future, Victor Wembanyama, Pusha T, J Balvin, Don Toliver, Shygirl, BamBam, Skepta, Callum Turner, Bradley Cooper, Omar Sy, Adrien Brody, Rauw Alejandro, Gabriel Moses, ASAP Nast, Mahmood, BB Trickz o Miguel Bernardeau.
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