Pharrell Williams and evian delight with a unique and limited edition

Backed by his personal care brand Humanrace, the creative presents two glass bottles – in shades of blue and green – one for still water and one for sparkling water.

The launch marks a special milestone in evian’s history, as it is the first time in 15 years that it has launched both versions in glass bottles, despite having previously worked with big names in the industry such as Balmain, Virgil Abloh, Moncler and Coperni.

Each bottle bears the inscription ‘This is the Fountain of Youth’, expressing the idea that wellness begins with something as essential as water. This same philosophy inspired Pharrell‘s fashion campaign in August, reinforcing his holistic approach to wellness.

Described by many as ‘the man who doesn’t age’, the Virginia native seems to defy the passage of time – or to be hiding the elixir of youth.