Phoebe Philo’s awaited eponymous label is already here

Since Philo first announced her return to the fashion world in 2021, the level of expectation has remained sky high.

In June, the designer shared via Instagram, “Our inaugural collection will be revealed and available on our website, phoebephilo.com, in September 2023. We will open enrollment in July 2023 and hope to be back in touch then.” Finally, Philo announced that the launch would be delayed until October 30.

And so it is: the official Philo website is now fully operational, showcasing a variety of garments, from elegant dresses to shirts, pants, accessories, shoes and bags. The first Phoebe Philo collection remains true to the designer’s iconic minimalism, with a classic and timeless color palette that includes shades such as chocolate, earthy green, white and black.

The women’s fashion icon’s new signature approach also focuses on balancing production and demand, producing far less than expected. The first edition, with several pieces already sold out, is already available online, with additional deliveries scheduled for the coming months, and we can’t wait for the second, A2, which will arrive in spring 2024.

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