The British designer brings her world to life in a campaign with a 90s aesthetic and a soft, delicate feel.
UGG has teamed up with PinkPantheress, one of the most iconic figures on the international music scene and the artist responsible for redefining contemporary bedroom pop. This strategic partnership has resulted in a series of images that oscillate between the dreamlike and the editorial, tinged with dusty pinks and Y2K nostalgia, captured by Moni Haworth and directed by the brilliant Ava Nirui.
Together, they weave a narrative that draws directly from the magazines that defined the 1990s, with their intimate framing, seemingly effortless styling and a protagonist who seems to exist somewhere between reality and a dream. Against this backdrop, PinkPantheress inhabits a fictional pink bedroom that serves as an extension of her own imagination, redefining the uniform of the contemporary it-girl.
The campaign highlights UGG’s new styles for this season: the Quill Ballet Sneaker and the GoldenGlow Embossed, both now available on the brand’s official website.
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