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Pitti Uomo 107 kicks off with a strong Spanish presence

The historic Fortezza da Basso becomes the epicentre of the industry where the main brands of the sector meet.

Pitti Uomo 107 kicks off with a strong Spanish presence

From yesterday until 17 January, Florence is hosting one of the most important men’s fashion events in the world.

The historic Fortezza da Basso becomes the epicentre of the industry, bringing together the sector’s leading brands and previewing the trends for the Autumn/Winter 2025-2026 season. This time, the central theme revolves around the concept of ‘fire’ and focuses on its transformative and inspirational power.

Spain, for its part, has the presence of 24 brands and will thus reinforce its growing drive towards their internationalisation. Some of them are: Custo Barcelona, Ecoalf, Camper or Victoria. On an international level, high-profile buyers are taking part, including representatives from major concept stores and renowned digital platforms such as Mr Porter, Le Bon Marché and Saks Fifth Avenue.

Also noteworthy is the arrival of Setchu, the brand directed by Satoshi Kuwata, at this edition. The designer will make his debut with his FW 2025-2026 collection and will share the limelight with MM6 Maison Margiela, which will also unveil its exclusive proposal.

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