PLEASURES to activate three cities to pay tribute to Daft Punk

Through a series of immersive pop-ups in Paris, Los Angeles and Mexico City.

3 photos

Nostalgia is reinvented in a futuristic soundtrack by PLEASURES and Daft Punk, who, for the long-awaited global launch of their exclusive capsule, are committed to creating spaces where fashion, music and art merge.

And the first stop could not be any other than the place where it all began: Paris. The creative birthplace of Thomas Bangalter and Guy-Manuel de Homem-Christo, it will host a retro-futuristic sensory experience. In this city, where fashion is religion and electronics is a constant subversion, the PLEASURES pop-up will dialogue with the duo’s avant-garde aesthetics in an immersive installation that will hark back to their helmets and intergalactic visuals.

From the French capital, straight to the creative heart of the West Coast. In Los Angeles, the brand is playing at home, and doing so in its own way, tapping into the hub of the subcultures that inspired Daft Punk – from cultural rave to digital art. The installation will become a portal connecting nostalgia with the Discovery era in a sci-fi setting.

But the real gamble will come in Mexico City, where two activations will take the experience to another level. First at the Centro de Cultura Digital, from 17 to 20 July; and then in a unique evening at the Alfredo Harp Helú Stadium, where Interstella 5555, the audiovisual work that translated Discovery into an animated space opera, will be screened.

The Daft Punk by PLEASURES collection will be released on 18 July 2025, through pleasuresnow.com and at each of these global experiences. It’s not merch. It’s a time capsule that beats at high BPM.