Post Malone takes the rodeo to Paris in the debut of Austin Post

Under the title Season One: At First Light, Post Malone brought to Paris the most recognisable codes of the American West. These included denim, leather, fringe and boots. With Austin Post, the proposal elevates these elements to a space where tradition, luxury and pop culture coexist.

The runway became a stage where the cowboy uniform was reinterpreted from a contemporary perspective. The classic denim-on-denim look appeared with sharper silhouettes and details that distanced it from simple workwear. Velvet jackets adorned with a gold star also walked the runway, pieces that balanced the ranch imaginary with a touch of rock glamour.

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One of the most striking moments was the return of the fringe jacket. Originally created as a practical frontier resource, here it was transformed into a symbol of movement, freedom and style. They flowed with the rhythm of each step on the runway.

Each look was completed with Lucchese boots, an icon of western footwear. As a final gesture, a horse crossed the runway, reinforcing the statement of intent: this is not a passing trend, but a genuine commitment to a way of understanding style and identity.

With Austin Post, Malone signs a debut that consolidates his vision of today’s cowboy: authentic, free, and able to inhabit both the deserts of Texas and the streets of Paris.