Power unveils its new brand image together with estudio N-E

Power, the talent agency belonging to the SpainMedia publishing group, is pleased to announce its new brand image, which represents the concept of ‘union’ as the company’s core value.

Founded in 2022 by Andrés Rodríguez, Antonio Catena, Arnau Vidal, Iván Parlorio, Jorge Orejudo and Melania Pan, Power Talents Agency was born as a link between the best talents from different disciplines within fashion, culture or entertainment; as well as the main international brands and other personalities. Following this definition, the company defends a clear and concise idea: people have the power. Therefore, they defend the idea that talents are the new means of communication, proposing actions and experiences adapted to the new era.

Today, Power has game changers who, together, have more than 15 million followers. Among them are Valentina Zenere, ByCalitos, Clakovi, Rocío Aguirre, Martina Hache, Denisse Peña, Mini Shop, Orslok, Carly Gibert, Mela Pabón and its two latest signings: André Lamoglia and The Backstage Talks. An exclusive roster that represents a clear sign of its commitment to established and emerging talent.

The success achieved over the last ten months has led to the redesign of its visual identity by the N-E studio, with the aim of offering a solid yet flexible image that is capable of seducing personalities as diverse as those it represents. The perfect union between tradition and avant-garde.

This is how the updated typography emerges, featuring delicate finials that represent the classic world: Herb Lubalin and his iconic Avant Garde magazine bring modernity. On the other hand, straight forms emerge that convey a sense of togetherness. Both parts are the fundamental pillars on which the new identity is based: timeless, accompanying the company in its short, medium and long term business plan.