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Prada Beauty focuses on eye care

Augmented Skin The Eye Cream has been clinically proven to improve five critical dimensions of the eye contour.

Prada Beauty focuses on eye care

Through the Augmented Skin The Eye Cream.

Through Augmented Skin The Eye Cream, the beauty industry has moved from an aesthetic gesture to a dialogue between science, design and long-term vision. In this new language, Prada Beauty proposes a proactive dimension of skincare with a star formula, christened “AAA Technology” (Amino Acids + Ashwagandha).

This is a real revolution in the classic collagen narrative which, instead of applying exogenous collagen – which the skin cannot fully absorb – is committed to nourishing it with the 17 essential amino acids so that it can produce what it needs itself. Six of these are key to activating collagen synthesis from within.

To this scientific alchemy is added pure Ashwagandha, harvested in the Pacific Northwest and processed in seven stages to preserve its bioactivity. A natural active ingredient converted into high-tech botanicals.

Thus, Augmented Skin The Eye Cream has been clinically proven to improve five critical dimensions of the eye contour: firmness, elasticity, hydration, radiance and reduction of signs of fatigue. It features 1% caffeine, to decongest and revitalise; iris root extract, which acts as a subtle lift; encapsulated hyaluronic acid, which plumps from within as a liquid micro-infiltration.

Its texture, which is classified at the exact point between balsam and sermon, offers a completely new sensorial experience, enveloping, sophisticated and transforming, in pure Prada style.

Available soon at prada-beauty.com, Augmented Skin The Eye Cream will be accompanied by a magnetic massage tool, seamlessly integrated into the top of the jar. It is inspired by Prada‘s iconic triangle and features a sleek, ergonomic shape that glides effortlessly over the skin.

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