Prada Beauty introduces new mascara with Sabrina Carpenter

Named ‘Pradascope’, this innovative product joins the Italian house’s make-up line.

If you’re looking to completely change your beauty routine and achieve a look with impact, stick around because this is what you’re looking for. With its innovative, gravity-defying formula, Prada‘s new mascara delivers definition, volume and length like never before. Plus, its effect lasts up to 24 hours, ensuring a flawless, intact look every time.

And what better ambassador than Sabrina Carpenter? Always flawless and impeccable, she stars in the official campaign video, revealing all the secrets of the Pradascope Lash Extending Mascara, which arrives at Sephora on 7 March. The launch is accompanied by Durable Gliding Eye Pencils in seven different shades and three Dimensions Holo Nude shadow palettes.

And speaking of beauty… Did you know that solid fragrances are here to stay?