Once again, the campaign reinterprets the ritual of returning home.
Winter becomes the setting for Prada Holiday 2025, an ode to reunion, travel and the nostalgia that accompanies every return. Photographed and directed by Glen Luchford, the concept immerses us in an epic visual narrative, where elegance is intensified with a touch of nostalgia. Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright and Li Xian star in this winter journey as a chosen family: a group of friends who share both a physical and emotional journey.
Amidst frost-covered trees and lights that seem to come straight out of a dream, reality dissolves into fantasy. Prada transforms the classic Christmas journey into a dreamlike experience—a film where luxury lies in the excitement of the encounter. Every gesture, every glance, every personal memory becomes part of a shared narrative, through anecdotes and memories of the characters’ own celebrations.
Scroll through the gallery below and discover the images from the campaign:
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