Prada now has its own hotline

Hunter Schafer and Letitia Wright explore the art of conversation.

The latest idea conceived by the Italian fashion house aims to establish a direct connection with its loyal followers and encourage dialogue between people. To do so, it has enlisted American filmmaker Miranda July, who will be on the other end of the phone and will take calls according to a script she has programmed herself. From ironic advice to unexpected scenarios to friendly conversations. Anything is possible on the Prada hotline.

The aim is to celebrate the art of conversation and the connections that are created through the exchange of ideas, knowledge and experiences. The phone number will be made public on billboards decorating the world’s major capitals.

Scroll through the gallery above and discover the campaign images.

And speaking of new proposals… FKA Twigs becomes the creative director of the new On.