Prada presents the AW18 Mens campaign

Under the title “Observia” Prada has just presented its campaign for the next season of its men’s line.

The campaign shows us the models with their identification and connects perfectly with the Prada warehouse where we saw about the collection. The photographs by Willy Vanderperre (@willyvanderperre) immerse us in this new concept, much closer to the sport line than to conventional high fashion.

Elegant black and white portraits that contrast with the saturated, colourful looks that take us into the warehouse we would all like to work in. A campaign that confirms the new line in which Miuccia feels really comfortable.