Prada proposes a visual exercise on energy in motion

The Autumn/Winter 2025 campaign, directed by Miuccia Prada and Raf Simons, captures the essence of dynamic.

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Under the title “Motion Pictures”, the Italian house brings together a series of photographs that seem to retain the pulse of an action that does not stop, that is free and flows aimlessly towards an indefinite destination. The models move as a unit, but at the same time maintain their individuality.

In this scene of constant transit, the camera presents the protagonists in their daily routine, in the simple act of walking together. The aim is not the perfection of the frozen, but the vitality that emanates from the action: people interacting, moving with a shared purpose, conveying the strength of a vibrant collectivity. Such is Prada‘s vision: a concept of freedom that flows without restraint.

‘Motion Pictures’ celebrates the real, the imperfect, the human. Genuine reactions, unforeseen gestures, become the protagonists of a new narrative that defies convention.

And speaking of new campaigns… This is “The Gucci Portrait Series”.