Pucci turns up the heat this winter with its puffer jackets

Winter usually calls for muted tones, functionality, and warm clothing that focuses more on form than function. Pucci, however, decides to ignore this rule with its classic prints: Marmo, Labirinto, and Orchidee. The Italian fashion house takes the puffer jacket—the most pragmatic coat in the wardrobe—and transforms it into a piece saturated with colour and curves. No neutrality or technical minimalism here. Pucci wants you to look at it.

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His new puffer jackets for the Passepartout FW25 collection serve as a visual manifesto in the midst of the quiet luxury era. While the rest of the market is toning things down, Pucci is turning up the heat. The campaign features Lennon Sorrenti facing her own reflection, duplicated in an optical illusion where her silhouette becomes an extension of the print. The scene, almost cinematic, places Pucci’s print as the absolute protagonist. Marmo, Labirinto and Orchidee envelop the body in an all-over print.

Camille Miceli’s creative direction has revived the house’s identity without turning it into an obsolete relic. Her interpretation of the archive is interesting and worth taking a closer look at. Instead of imitating the historic Pucci, she translates it into a contemporary language where print dominates the scene. This campaign is a clear example: garments that protect from the cold and, at the same time, function as pieces of desire. Against a backdrop saturated with neutrals, these puffers seek to stand out. They are an invitation to look and an antidote to uniformity.

At a time when the market celebrates the discreet and the monochromatic, the brand opts for the opposite: saturation and a groundbreaking attitude. The new puffers illuminate the darkness of winter. And that is precisely where Pucci finds its advantage. Where others dissolve in the cold, Pucci decides to shine.