The event will take place on 17 April 2026.
Under the creative direction of Camille Miceli, the Italian fashion house continues to explore the dialogue between history, colour and movement, and has chosen one of the most evocative settings for its next show: Sicily. The island, known for its warm light, dramatic landscapes and exceptional energy, will witness the premiere of L’Alba.
‘Sicily has a magnetic energy that resonates with the spirit of Pucci,’ says Miceli. ‘The collection is an even deeper exploration of movement, colour and rhythmic silhouettes, which will be enhanced by this transporting experience.’
The name of the collection reflects the vision that inspires each piece: a radiant awakening that combines the energy of a psychedelic night with the clarity of the morning. Pucci‘s signature bold and playful graphic motifs and reinterpreted archival prints are elevated with artisanal textures that capture the feeling of a new day. This is L’Alba.
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