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PUMA and Coperni launch its first full collection for SS24

PUMA and Coperni continue to strengthen their partnership with the launch of their first full collection for Spring/Summer 2024.

PUMA and Coperni launch its first full collection for SS24

PUMA and Coperni began their collaboration last January with the launch of the 90SQR silhouette, a dress shoe inspired by performance football boots. Now, five months later, the two brands are resuming their partnership with the launch of a complete collection that fuses fashion, speed and performance, inspired by the uniforms of elite athletes. The collection uses premium materials and details, culminating in an innovative statement of style and sport.

The collection is highlighted by items such as Speedsuit, Body, Speed Dress and Tights. Flowing lines and sleek cuts define the dynamic designs, which draw on Coperni’s love of futurism. The range’s football jersey features subtle Coperni and PUMA logos on the chest. Throughout the collection, innovative touches such as jacquard mesh and tactile heat transfer detailing are found alongside French flag detailing, acknowledging Coperni’s heritage.

Shades of white, black and vibrant yellow build on the colour combinations introduced with the first footwear release. Accessories include an exclusive Coperni tote bag in two sizes: the medium bag and the small bag, both embossed with chrome foil and branded pull tabs.

PUMA and Coperni also present a collaborative version of the Speedcat, a silhouette from the world of F1 racing. The low-profile shoe’s synthetic leather base is overlaid with a structural cage, while the 3D printed logo matches the co-branding on the tongue. Complementing the collection’s apparel, the Speedcat Coperni comes in black and white.

PUMA and Coperni’s inaugural campaign imagery incorporates themes of time and movement, showing the duality between stillness and motion. Two protagonists begin their journey as individuals, forming a symbiosis to illustrate the creative fusion between the two brands.

The new PUMA and Coperni collection is now available through the PUMA and Coperni online shops and in selected shops.

This was the previous PUMA and Coperni collection.

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