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PUMA and Dua Lipa return with ‘Forever Classic’

Dua Lipa delves into the PUMA archives to rescue some of her most iconic pieces and adapt them for a new lookbook.

PUMA and Dua Lipa return with ‘Forever Classic’

A new collaboration in the form of a sporty lookbook starring Dua Lipa herself.

The artist delves into PUMA‘s archives and rescues the codes that have marked the brand’s 75-year history to reinterpret them through her unique vision. The project is thus translated into four unique looks created in collaboration with Lorenzo Posocco, Lipa‘s stylist. Focusing on vintage-style sportswear, prominent shoe silhouettes and a fun athleisure aesthetic, the collection is tinged with blues, reds and whites, with standout pieces such as PUMA Suede, leather jackets and logo-embellished graphic tees.

Visit and find out all the details about the latest collaboration between PUMA and Dua Lipa.

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