The sports giant and the Australian brand continue their commitment to biodiversity, technology and exploration of the world of sport in the fourth installment of their collaborative work.
The Japanese rapper Tohji is the star of the campaign, captured by Idan Barazani and featuring stunning computer-generated environments by visual artist Matea Friend. The universe created by the two artists rides between the physical, the metaphysical and the microcosmic.
In the collection, Puma and P.A.M. have once again worked to create clothing that is adaptable to any environment, and unisex, with attention-grabbing graphics and logos. Evoking PUMA’s iconic T7 tracksuit, the PUMA x P.A.M. tracksuit pants and tracksuit top are a matching set with an asymmetrical color outline. The collection also highlights trail-inspired garments such as the reversible quilted vest with water-repellent properties and the Legionnaires cap with removable visor. Essential, easy-to-wear silhouettes are included in the form of Graphic T-Shirts and Graphic Hoodies, with special graphics created by PUMA and P.A.M. As for accessories, the functional Backpack and Bottle Bag Set are ready for the rigors of your next trip.
The highlight of the new collection between PUMA and P.A.M. is the introduction of new textile treatment techniques such as washing, as well as new materials such as mushroom leather, in addition to the usual use of recycled cotton, polyester and nylon.
On the footwear side, a special edition of the PUMA Clyde and a special edition of the Velophasis are included. The Clyde model has been redesigned with a protective toe guard, suede upper, rope laces and co-branded PUMA x P.A.M. badge on the tongue. The Velophasis arrives in mushroom leather, with sand and nut brown tones contrasting with orange accents.
P.A.M x PUMA BIO/VERSE SS24 is available now at PUMA flagship stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com and select retailers.
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