PUMA celebrates International Women's Day with the 'JER-SHE' collection

International Women’s Day is approaching, and with it, PUMA is preparing to pay tribute to feminine strength and authenticity through a unique launch: the “JER-SHE” collection. This new chapter of the brand, as they have communicated, is designed to encourage women to express their deepest essence boldly, without reservation and with relentless authenticity.

Maria Valdes, Product Director of PUMA, shares the vision behind this proposal: “This campaign not only celebrates the diversity and power of women in sport, but also opens a space where they can inspire each other. Each garment in the collection is a blank canvas, an invitation for each woman to freely express herself, showing who she is and what she represents.”

The “JER-SHE” collection fuses the energy of basketball, motor sports and football, in an amalgam of styles that transcend traditional boundaries. White, chosen as the predominant color, reflects a sophisticated and clean elegance. The line features a variety of pieces, including dresses, jackets, skirts, shorts and, of course, footwear.

Among the jewels of the collection, the “DARE TO JER-SHE” dress stands as an iconic piece: a long, flowing design that, inspired by basketball jerseys, is distinguished by its number “48” on the back, subtle contrasting lace inserts and side slits that provide a delicate sophistication.

With this launch, PUMA reaffirms its commitment to innovation and redefining women’s sportswear, expanding the boundaries of design and amplifying the voices of female athletes, whose presence and leadership continue to leave an indelible mark on the world of sport.