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Pure caviar: the ultimate anti-ageing elixir

This is the new ingredient that will help you maintain hydration levels, improving and reinforcing the smoothness of the skin.

Pure caviar: the ultimate anti-ageing elixir

This is the new ingredient that will help you maintain hydration levels, improving and reinforcing the smoothness of the skin.

The world of beauty has a lot of secrets, but only for some. Because the best-kept secret is always to be found in the ingredients, those that can make time stand still on your skin no matter how old you get. And what’s more, they coincide with the ones we often have at home, in the fridge or in the fruit bowl thanks to their many beneficial properties for the good condition of the skin as well as better ageing.

Foods are a great source of active ingredients for cosmetics and, when formulated together with others of chemical origin, sometimes or even natural ones, they help us to achieve a smoother, more luminous and full of life skin. This is where an unexpected food comes into play in the world of cosmetics: caviar. Once only accessible to some, it is now available to everyone in the form of cosmetics.

Its discovery was also unexpected. Far from investigating its properties on the skin, it was in the 1970s when, on observing the hands of the workers who worked with this foodstuff, they noticed its young and smooth appearance, unlike that which sea workers usually have. From then on, a new path began for this food, which went from the table to the dressing table thanks to its properties as an active ingredient in the anti-ageing routine.

On its benefits

Among the conclusions of the numerous studies before incorporating it into formulations, it was found that caviar has no less than 60% of moisturising actives that are divided into lipids and amino acids, something fundamental in the facial care routine as hydration is essential to reduce the appearance of wrinkles, look smoother, younger and luminous skin immediately. In addition, caviar cosmetics are perfect for more mature skin as it helps to regulate collagen and elastin fibres, as well as to achieve an even skin tone.

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