Indomie is synonymous with ramen, and not just because it is our favourite brand, but because, over the years, it has established itself as a true global icon. Did you know that it has just been named the ‘World’s Most Chosen Noodle Brand’ and ‘Best Halal Instant Noodle Brand’, according to Kantar’s ‘Brand Footprint’ report? Let’s hear it for them, because this brand has made it to the table halfway across the globe, with its unique touch.
To take it a step further, Indomie has teamed up with NewJeans, the K-Pop band that’s taking everything by storm, for their new global campaign ‘Oh My God! It’s Indomie. And yes, this is all we needed to see the brand reinvent itself with the explosive energy of the younger generation. NewJeans infuse the brand with a modern and vibrant feel, aligning perfectly with the dynamic and fun character that has made Indomie a crowd favourite.
Axton Salim, brand director, made no secret of his excitement: ‘We are thrilled to be the first brand in Southeast Asia to work with them. NewJeans’ music and personality not only connects with K-Pop fans, but with a much wider global audience, making them an ideal match for Indomie’s upbeat spirit’. With this collaboration, Indomie is once again at the forefront of pop culture.
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